If At First You Don't Succeed...
Have you ever tried something, I mean put your time (and money) into it, only to stop as soon as you don't get the results you were hoping for? No, just me?!
In December 2016, I self-published my first book, called "All That Matters: A Book About Families" in honor of my daughter Ayo. It is a short book about diverse families with a powerful message, all that matters is love. We, as in a host of family, friends, and supporters, celebrated the release of my book during a brisk January day in New York City. It was a day filled with love.
Shortly after it's release, I stopped promoting it. It wasn't the major success I hoped it would be, so there was no more energy put into it. I thought I had failed.
Before it's release, I wrote an affirmation "All That Matters Is A Success." This did not come true. It was supposed to sell more copies. It was supposed to solidify me as an author. It was supposed to help other families find joy in their lives knowing that they have enough.
Here's what went WRONG
My vision wasn't focused. How can something be successful when my goals weren't clear?! I just knew I wanted to sell copies of my book and inspire others. There were no monthly sale goals or strategies that existed beyond the book release party. Also, I did not do enough research on my audience, which is 79% female between the ages of 25-35 years old; some are mothers, but most are not. Although I wrote the book because it was on my heart, this information is needed in order to market to your audience or help you build a new one.
Nothing is guaranteed without vision and action. Remember, affirmations without action produce no results. This means you must be in it for the long haul and not jump ship at the first sign of trouble or when things aren't going your way. Success is just a word. What's more important is understanding what success means to you.
Here's what went RIGHT
In the spirit of gratitude, there is always a light at the end of the tunnel. When you get so caught up in what you didn't have, you lose sight of what you gained. 1. I wrote and self-published a book. 2. I sold enough copies to cover my expenses of bulk ordering copies 3. I received good feedback from the people that supported me, especially single parents.
In the words of late Aaliyah, dust yourself off and try again (it's never too late).
What are you waiting for?